Work Experience

Current Position

Zero To Three

- Led the overhaul and bi-monthly delivery of an e-newsletter for early childhood education networks, enhancing user experience and visual appeal, expanding distribution from 193 to 4,287 emails with a 4.1% click rate and 35.2% open rate—exceeding industry benchmarks.
- Created and managed engaging social media content across LinkedIn, Facebook, Instagram, and X to showcase DTL's key resources and drive audience engagement.
- Developed a strategic content calendar in collaboration with social media managers to analyze metrics and user behavior, enabling ongoing content strategy improvements.
- Led extensive multi-channel marketing campaigns to promote DTL events and resources, boosting engagement and participation. Distributed marketing materials via digital folders, including talking points, ready-to-use copy, and graphics.
- Utilized strategic messaging, persuasive marketing copy, and creative visuals across multiple platforms to effectively target audiences.
- Maintained detailed campaign documentation to support smooth teamwork and successful execution.
- Produced and edited a compelling 5-minute aftermovie for two of DTL's major in-person conferences, Coach Camp (2024) and the Infant Toddler Institute (2025).
- Managed all aspects of video production, including coordinating 20+ participant interviews, directing on-site videography, and completing post-production within 24 hours.
- Worked closely with team members on-site to capture compelling footage, including event setup, key activities, and powerful testimonials demonstrating the value of early childhood education coaching.
- Completed 35 hours of PMP® Certification Training from the Project Management Academy (2025).
- Develop and execute an annual marketing plan with integrated digital campaigns to increase the usage of National Center resources.
- Work across teams and partner organizations to improve engagement with products, trainings, and events.
- Implement and manage digital tools for content marketing, social media, email, and web content management.
- Conceptualize and launch annual campaigns in both English and Spanish to reach diverse audiences.
- Write and edit high-impact, "plain language" marketing copy for social media, text services, and mass emails.
- Routinely review user data and metrics to measure impact, determine improvements, and support outreach strategies.
- Prepare weekly promotional documents detailing the Center's achievements and improvements.
- Manage a cross-functional team to oversee the editorial calendar and the delivery of email copy for training events.

Digital Marketing Project Manager | Oct 2023 - present

E3XPS

Marketing efforts have contributed to a 55% increase in sales 2023 YTD.
Effectively worked to increase website traffic by 40% in 4 months.
Launched company’s first newsletter within 2 months of employment and established drip sequences that yielded an open rate of 80%+.
Increased LinkedIn Pageviews by 34.3% within 3 months.
Led effective marketing campaigns to generate leads and cultivate customer loyalty using digital marketing strategies such as PPC advertising, SEO, and CRM email marketing automation. Captured, edited, and wrote compelling content for blogs, case studies, social media, and monthly newsletters and analyzed data to optimize campaign performance. Organized company events with local organizations and internal celebrations. Currently leading the company’s impending rebrand in 2023.

Marketing Specialist | Mar 2023 - present

GTA Teleguam

Marketing Consultant | Jan 2023 - present

Perform duties as assigned by Visual Creative Director and Digital Marketing Manager.
Create and maintain Monday.com task management boards and automated notifications.
Design and deploy social media assets as necessary.
Manage website content as necessary.
Participate in weekly virtual update meetings on Team or Zoom

Helped to increase Instagram following by 1,000 in only 6.5 months.
The number of published posts rose by 70% vs. 2021.
Impressions increased by 47.1% and engagements rose by 171%.
With the preference of video content, video views increased by 124.1% in 2022 (5.7mil in 2022 vs 2.6mil in 2021).
Established an influencer collaboration program, called GTA Creator Series, which recruited popular social media users and featured how they use Instagram.
Conduct informal market research to find answers about consumer requirements, habits and trends
Brainstorm with marketing team and develop ideas for creative marketing campaigns
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned

Digital Marketing Specialist | Jan 2022 - Jan 2023

Established GTA’s first-ever Employee Volunteer Program and measured 500 volunteer hours from employees that first year. In its second year, the program has already surpassed 1,000 in early December.
Establishing GTA as a certifying organization of the President’s Volunteer Service Award. In its first year, we submitted 3 employees who each performed a minimum of 100 volunteer hours.
Created an outreach campaign to engage GTA employees in Giving Tuesday initiatives. Efforts from this day were featured on GivingTuesday’s global Instagram account.
Public Relations & Corporate Citizenship Coordinator for all logistics, scheduling, and projects
Involved in Strategy and Playbook development
Prepares PR social media communication to Digital Marketing/Social Media team
Participates in special marketing projects/programs
Works closely with brand/in-kind/admin team to ensure all deliverables are on-time
Gatekeeper for GTA Solicitation process
Assists in calendar coordination and marketing editorial
Assists in managing inventory and coordinating with our sales and retail teams
Assists in all logistics, planning and deliverables for Public Relations & Corporate Citizenship Projects
Assists in the creation of production spots
Assists in Executive/Admin Public Relations projects

Corporate Relations Coordinator | Nov 2020 - Jan 2022

USO Guam

Increased center programs traffic by 19% during employment through the successful execution of family-focused programs such as Ice Cream Socials, Boredom Busters, and Pampered Partners.
Successfully launched and maintained USO Tumon Bay Facebook page with steady engagement, garnering more than 1,300 followers throughout my tenure.
Pivoted to the delivery of virtual programs during the COVID-19 pandemic, increasing program traffic while still bringing relevant services to audiences.
Participated in Task Force TR Revive to provide more than 11,000 essential care packages to the sailors of USS Theodore Roosevelt during the pandemic.
Awards: USO Kudos Award (2018), USO-vation Award (2019), USO Presidential Award Nominee (2020)
Supervise and manage the planning, delivery, and evaluation of local USO programs to service members and their families.
Coordinated daily tasks including leadership and engagement of over 100 volunteers, office upkeep, and inventory maintenance.
Solicit and develop a network of resources capable of and willing to support or sponsor USO events and activities.
Acquire and purchase program and event supplies and track expenses against a predetermined budget. Reallocate funds as necessary to meet emerging needs of service members.
Develop, improve and maintain working relationships with US Military, local business, and community leadership.
Familiar with the following software: Salesforce, Cvent, Microsoft Office, Zoom, and various social media management tools.

Field Programs Manager | Oct 2017 - Jun 2020

Atkins Kroll, Inc. (Inchcape)

Awards: Being Always Ahead Award (2016)
Responsible for marketing automotive brands including Toyota, Lexus, Scion, Chevrolet, and AC Delco with a focus on all digital channels.
Regulate content and design of online properties, including website and social media.
Monitor website analytics and customer engagement data through Google Analytics.
Reporting to local Operations Team and groups through Asia.
Manage mass communication between the dealership and customers.
Events management, photoshoot and video commercial production, and graphics design when necessary.
Become familiar with the following software: Google Ads, Google Analytics, Facebook Ads, Adobe Illustrator and other design applications.

Marketing Coordinator | Jan 2015 - Oct 2017

Ideal Advertising

Communicate with client about advertising and promotional strategies and creatively executing items to meet their goals.
Creatively conceptualizing advertising material for various media. Reliable execution of tasks and projects.
Social Media management. Event planning and coordinating. Website traffic tracking and reporting.
Worked closely with all product development departments to create and maintain marketing materials for sales presentations and client meetings.
Developed fresh, crisp content to diversify current promotional options.

Account Manager | Aug 2012 - Jul 2014

Macy’s Guam

Created and maintained detailed administrative processes and procedures to drive efficiency and accuracy.
Composed and proofread memos, letters and reports to verify error-free communication.
Maintained consistent and efficient flow of human resources information throughout departments by updating corporate intranet.
Received and routed business correspondence to correct departments and staff members.
Answered and quickly redirected up to 20 calls per hour.
Responsible for store cash functions like bank deposits, opening and closing registers, and maintaining change funds for more than 40 registers.