Influencer Marketing

As the Digital Marketing Specialist at GTA, I was responsible for improving the company's social media following. One of the ways I achieved this was by establishing an influencer program called the "GTA Creator Series." This program featured local influencers who related to our products and shared content that showcased our offerings. We wanted to show how an extraordinary device like the latest iPhone or Samsung phone could be used by seemingly ordinary creators in their spaces. By leveraging their followings, we were able to reach new audiences and generate interest in our brand. The program was a huge success, contributing to a net increase of 292% in social media following over the prior year.

One of our most successful campaigns was working with UFC fighter, Brogan Walker. On this campaign, I coordinated her shoot and helped as a set producer to accommodate her training schedule and still capture amazing footage. With less than five days to prepare, we had only one full day to shoot with the MMA star before she departed on a flight to train in California.

In another example, we partnered with local female DJ on the rise, DJ Lil Meish as she readied for her stage debut at the Electric Island Festival.

We used a combination of influencer-generated content and internally-captured video to really showcase the dynamic sides of our Creators in the series. Our interview and highlight reels were important to really tell their stories. In some cases, like with @storybook_heroes, I was entrusted to edit the interview footage to tell an influencer’s story. In another example, I partnered with an eco-conscious influencer, @theguamguy, to spread the word on properly disposing of technology. In its first year, the program has experienced growth and expansion. By its second year, it has become a highly sought-after invitation for young influencer hopefuls in Guam.